You don't see it as much today as we all did a number of years ago. Governor's starring in their State's Tourism ads was never a great idea. And, whether it was vanity or an unabashed attempt at publicly funded face time on the run up to an election (assuming the spots ran in-state), the results were predictably unimpressive.
Nobody chooses a state for a getaway because of its governor.
Except when that Governor is a bonafide celebrity. And, while not quite on the level of an Arnold, Chris Christie is a personality. With guest spots on SNL and the very funny viral video (which features Jon Bon Jovi, Alec Baldwin and the Ragin Cajun), the New Jersey Governor attracts attention.
I get that Jersey Democrats are wound into knots because he's starring in the new TV spot encouraging visitors to return to a post-Sandy New Jersey. After all, if you can't be pissed off at something every week, you're not doing your job.
But, on this one? It's a great spot that will attract visitors and their much needed money.
So, sit down and shut up.