The iconic tree from the film "Shawshank Redemption" was toppled in a thunderstorm last week. Located near the Ohio State Reformatory in Mansfield OH, it (along with the jail) had become a significant attraction for Richland County and the region.
And, through its demise, the tree has produced millions of dollars in earned media value for the still standing movie site and the destination. The New York Times, CNN, hundreds of local newspapers, TV and radio stations from all over the nation carried the story...along with media outlets in Japan, the Netherlands, Hungary, the UK, Canada, Australia, New Zealand, India and countless more.
If you're gonna lose an iconic attraction...this is the way to do it.